BA245 Exam 2.docx - BA245 Marketing Fundamentals Exam 2...

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BA245 Marketing FundamentalsExam 2 Chapters 4-6Name: Grade: 4/11/20Purpose:Exams are a way to connect with the material in the chapter and to show understanding of the theories. Many questions ask for a definition of theories with an example or application of a specific subject.Task:Answer each question with a minimum of two sentences or several bullets. Please notice I often ask for more than one thing in each question. For example, I often ask for a definition and an example of one. You should find the definitions in the book or PowerPoints but the applications and examplesyou need to provide.Criteria: Each answer is worth a total of 5 points. When I ask for multiple parts, all must be present for full points.Short Answer (5 points each) Chapter 41.Compare and contrast closed-end questions and open-end questions for gathering data. Why should you choose one over the other?
2.Give two examples of each: close-ended questions and open-ended questions about shampoo, conditioner, or other hair products.

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