Unformatted text preview: and open by flipping it’s side flaps. For one, the packaging is bland, ugly and not appealing. Opening the package, using the product does not evoke any emotion. I feel the quality of the product and features contradicts with how the product is packaged and marketed. Another note, it does not make me want to cook my own food and bring it to work. Lastly, I can’t relate to the product at all. If Glasslock were to create an experiential marketing campaign: They can improve on their packaging, conveying quality. Perhaps have marketing materials inside the packaging that I can relate to and make me feel proud in my home cooked meals. I want the product to make me act/change my behavior or lifestyle. This product should make me want to change my lifestyle—not eat fast food—instead, go for the home style cooked meals. Glasslock could utilize commercials to convey how easy to clean the product, how sturdy and durable it is in comparison to traditional plastic containers....
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- Marketing, Experiential Marketing, Glasslock, Experiential Marketing Audit