Spyder Case - David Jacobs' career path seemed pretty bumpy...

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David Jacobs’ career path seemed pretty bumpy at first. I think if it weren’t for his past ventures he would not have succeeded in Spyder. He said one of the biggest things was to never sell more than 50% of a company. He said if you sell more than that, you might as well sell the whole thing. Jacobs definitely became a much better entrepreneur over the years of his different ventures. I like the way he knew he had to leave his comfort zone to move up to the next level. Spyder’s revenues were able to increase from $10 million to $61 million because Spyder had become such a well-known name and they were considered the highest quality product due to the materials they used. Also once they joined forces with CHB, they were able to invest in a high quality IT system to secure bigger accounts. Spyder was able to hire a marketing executive that would help in global sales. Spyder also invested in getting fixtures put up in ski shops, which would help boost revenues. They also broadened their target market. They had a lower end product line that was obviously
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This note was uploaded on 09/08/2010 for the course BUS 173C at San Jose State University .

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