Spr10 syllabus

Spr10 syllabus - San Jos State University School of...

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San José State University ADV 123, Radio, TV and Digital Media Advertising Spring 2010 General Information Instructor: Stephen Eckstone, Ph.D. Office location: DBH 204 Telephone: 408-971-1136 Email for Assignments: Personal Email: Adv123@drxtone.com Stephen.eckstone@sjsu.edu Office hours: Tues 5:30-6:00 pm and by arrangement Class days/time: Tuesdays 6:00-8:45 pm Classroom: DBH 225 Prerequisites: Advertising 91; Upper-division standing or instructor consent. Required Text: Blakeman, R. (2007). Integrated Marketing Communication: Creative Strategy from Idea to Implementation . Course Description: To provide an understanding of radio, television, cable/satellite and Web-based advertising as an effective part of the marketing mix. We will explore historical, regulatory and business aspects of the broadcast industry which directly relate to advertising, but our primary focus will be on creative and media strategies. Students will work in small groups (agencies) to develop media plans, write and produce radio and television commercial copy, and storyboards. Format: The basis of our class approach is a mix of lectures, small group and individual exercises. Course content is cumulative in nature and it is important that you keep pace with the on-going work assignments. Student Learning Objectives incorporated in this class: Page 1 of 5
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Objective 1: Students shall be able to demonstrate an understanding of the role broadcast and digital media in advertising. Objective 2: Students shall be able to demonstrate an understanding of the diversity of groups in a global society in relationship to marketing-communications. Objective 3: Students shall be able to express ideas effectively, including ideas encountered in multiple readings and expressed in different forms of discourse. Objective 4:
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Spr10 syllabus - San Jos State University School of...

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