OnceuponavineDeductiveTasting

- "Once upon a vine Seth Orvis Certified Sommelier On-Premise Specialist Classic Wines Colin Johnson PhD Professor Department of Hospitality

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1 1 “Once upon a vine” • Seth Orvis, Certified Sommelier, • On-Premise Specialist, Classic Wines • Colin Johnson, PhD, Professor, Department of Hospitality Management, SJSU 2 Class Objectives • Increase focus • Improve palate and ability to taste • Form valuable taste references • Increase wine knowledge • Increase appreciation for wine and food 3 Introduction 4 Introduction
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2 5 Wine sales in the US 1991-2004 (millions of gallons ) Year Table Wine Dessert Wine Champagne/ Sparkling Wine Total Wine Total Retail Value Estimated 2004 591 47 30 668 $23.2 billion 2003 574 40 29 643 $22.2 billion 2002 546 38 28 612 $21.6 billion 2001 512 35 25 572 $20.2 billion 2000 510 33 27 570 $19.3 billion 1999 475 31 37 543 $18.1 billion 1998 466 31 29 526 $17.0 billion 1997 461 29 29 519 $16.1 billion 1996 439 31 29 500 $14.3 billion 1995 404 30 30 464 $12.2 billion 1994 394 33 31 458 $11.5 billion 1993 381 35 33 449 $11.0 billion 1992 405 37 33 476 $11.4 billion 1991 394 39 33 466 $10.9 billion Source: California Wine Institute, 2006 6 Market research • Wine market council: mostly positive trends in wine drinking population • Per capita consumption: 2.77 gallons p.a • 11 straight years of growth • Core consumers (those who drink wine once per week) has grown 38% since 2000 • Marginal wine drinkers (those who consume wine once every three months) grown by 26% 7 Tasting vs. drinking – Expectorate! Spitting is the key
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This note was uploaded on 09/08/2010 for the course HRTM 148 at San Jose State University .

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- "Once upon a vine Seth Orvis Certified Sommelier On-Premise Specialist Classic Wines Colin Johnson PhD Professor Department of Hospitality

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