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Unformatted text preview: Operational Environment Competitors There are several companies that offer similar products and services, but the three main competitors of Morgan Stanley include: Goldman Sachs, Merrill Lynch, and Citigroup. Goldman Sachs is known for being the global leader in mergers and acquisitions adviser. Its main focus is concentrated on institutional clients and its known for being amongst the best in quality of service. It has expert spets and highly trained personnel which results in having excellent reputation and brand name. Its only regulation fault was a $2 million fine for promoting public stock offerings before regulatory approval. Merrill Lynch was once the leader in industry offering a large array of product and services in more than 35 countries to institutional and individual clients. The quality service was ranked moderate because they lacked spet teams. The company has managed to keep itself clean from any regulatory problems and has kept a moderate reputation after losing market share...
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