BUS131D_Lecture2_Handout.pptx

BUS131D_Lecture2_Handout.pptx - Introduction to Marketing...

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Dr. Michael Merz College of Business, San Jose State University Click to edit Master subtitle style Introduction to Marketing in New Ventures: The Foundations of Entrepreneurship Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 22 Today’s Agenda Challenges of the Entrepreneurial Environment Characteristics of Entrepreneurship and Entrepreneurs The Meaning and Importance of New Ventures The Importance of Marketing in New Ventures Team Building Activity
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Dr. Michael Merz College of Business, San Jose State University 33 There Exist Many Challenges of Liability of newness Low financial resources Demand for creativity and novelty Unique levels of uncertainty and ambiguity Unexpectedness New ventures as vehicle of personal values, dreams, and ideas
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Dr. Michael Merz College of Business, San Jose State University Internal and External Factors are 44 External O pportunities & T hreats Internal S trengths & W eaknesses Niche Know the niche market you are uniquely qualified to serve
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Dr. Michael Merz College of Business, San Jose State University 55 Source: 2006 Global Entrepreneurship Monitor. The Total Entrepreneurial Activity Entrepreneurial Activity Across the Globe: People per 100 adults, 18-64 years of age who are engaged in entrepreneurial activity:
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Dr. Michael Merz College of Business, San Jose State University
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BUS131D_Lecture2_Handout.pptx - Introduction to Marketing...

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