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Unformatted text preview: D. leadership E. market segmentation (Answer D, Medium) The Four Actions Framework consists of the following elements: ____. A. product, price, promotion, place B. eliminate, create, reduce, raise C. substitute industries, strategic groups within industries, chain of buyers, complementary market offerings D. eliminate, create, make, attract E. intangibility, separability, variability, perishability (Answer B, Easy) Lifestyle marketing ____ . A. emphasizes consumers passing along information about a product to other consumers B. is designed to obtain instant results while using limited resources C. is the planned insertion of a brand or product into a movie, television show, or some other media D. involves identifying marketing methods associated with the hobbies and entertainment venues of a target market E. none of the above (Answer D, Medium)...
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This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State University .