Magazine ad activity - NAME _ CLASS TIME_ MAGAZINE ADS...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
NAME ____________________________ CLASS TIME______________ MAGAZINE ADS ACTIVITY Advertisers often attempt to persuade us by making use of heuristic cues, by playing on our basic motivations, and by preparing us to resist persuasion from other advertisers. Work in pairs or in a group of 3 (max.) and try to find at least 1 ad that makes use of each of the following persuasive techniques. *** DO NOT TEAR OUT THE AD, JUST PROVIDE A BRIEF DESCRIPTION OF IT. In your description, explain how the heuristic cue is specifically used in the ad. (Note that an ad can sometimes include more than 1 heuristic cue within it). Turn in your papers at the end of class today. Make sure all of your groups’ names are on it. HEURISTIC CUE 1. Expertise -- Ad shows person understood to be competent and/or whose opinion about the produce can be trusted. 2. Message length -- Ad makes a point of using many words or many arguments, regardless of
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course PSYC 154 at San Jose State University .

Page1 / 2

Magazine ad activity - NAME _ CLASS TIME_ MAGAZINE ADS...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online