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Unformatted text preview: rather than abstract. 3. Proximity : drawing on what is close at hand, people in the room, current events, local reference. 4. Familiarity : the use of recognized examples, well-known phrases, common place events. 5. Novelty : the opposite of the familiar, startling facts, odd turns of phrase, surprising images, unusual combination. 6. Suspense: creating curiosity about what will happen next; posing puzzles or provocative questions. 7. Conflict: setting up pros and cons, opposing viewpoints, competing schools of thought. 8. Humor : playful remarks, silly or exaggerated images, amusing plays on words, ironic twists of fate, entertaining stories. 9. The Vital: reference to something that is important to listeners; at its most intense this would be on matters of survival, but to a lesser degree, also anything that saves them on time, earns them money, makes their life more pleasant....
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This note was uploaded on 09/08/2010 for the course COMM 20 at San Jose State.