Bus134B-WAC#2 - ry, WAC 2: Clearing f StudentCase^" /...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
ry, WAC 2: Clearing ^" f StudentCase / llt ,/ .Y "/l \),, The ne:ff step includes an information search where the consumer will recall prcvious products he or she usd while filtering the air. Ifhe or she was pleased with the product, the search would be over. If he or she was unhappy with the ptoduct, he or she will then conduct an internal search- The internal seach will consist of recalling cornrnercials on television, or brands that are familiar and have air filtration products- After the intemal search, the consurner will conduct . / an ex&ernal search where he or she will ask family and friends about which brmds ftey use to freshen the air. In the third step, the consumer will evaluate all of the alternatives. oolrsumer will use the multiattribute approach when deciding on which aiq Fon exmrplg the consumer will decids if fte previous air he or she use4 ftlfilledtheir desires. Did the air freshener make in their home smell free of odors? The consumer will decide between a few brands and evaluate the attributes among the,rn. For example, will the product actually filter the air in their house?
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course BUS 134B at San Jose State University .

Page1 / 3

Bus134B-WAC#2 - ry, WAC 2: Clearing f StudentCase^" /...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online