Writing_sample_S10[1] - Toyota Reports a 41% Sales Jump...

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Toyota Reports a 41% Sales Jump According to a recently published USA News article, "Toyota's U.S. sales surged 41% in March compared with a dismal March last year" (Krisher, 1 April 2010). Although the previous month's sales were lowered by safety-related concerns affecting consumer confidence, Toyota won "back customers in March with big promotions, including cheap leases, O-percent 'financing and free maintenance for two years for return customers" (Krisher, 1 April 2010). These incentives lowered the costs of buying and owning a car, convincing many consumers in the market for a new one to buy a Toyota. In economic terms, the effect of incentives on the demand for Toyota products can be clarified using a model showing a change in quantity demanded. Exhibit 1 shows a demand curve representing Toyota's Exhibit 1 sales with vehicle prices shown on the vertical Price axis and the quantities sold on the horizontal axis. Demand curve
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This note was uploaded on 09/08/2010 for the course ECON 1B at San Jose State University .

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Writing_sample_S10[1] - Toyota Reports a 41% Sales Jump...

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