BUS131D_Lecture14_Handout.ppt

BUS131D_Lecture14_Handout.ppt - New Venture Distribution...

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New Venture Distribution (2) Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 2 Today’s Agenda Choosing a Location Retail and Service Location Considerations Retail and Service Location Options Layout and Design Considerations Types of Retail Store Layouts Creating a Store Environment
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Dr. Michael Merz College of Business, San Jose State University Choosing a Location The right region of the country The right state in the region The right city in the state The right site in the city 3
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Dr. Michael Merz College of Business, San Jose State University Choosing a Region Sources of Information Census data World Wide Web http://www.census.gov/ http://factfinder.census.gov STAT-USA http://www.statusa.gov Demographics USA Lifestyle Market Analyst Survey of Buying Power Editor and Publisher Market Guide Rand McNally's Commercial Atlas and Marketing Guide Zip Code Atlas and Market Planner Geographic Information Systems (GIS) • U.S. Census Department’s TIGER Etc. 4
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Dr. Michael Merz College of Business, San Jose State University Choosing a State Proximity to markets Proximity to needed raw materials Wage rates Labor supply needs Business climate Tax rates Internet access Total operating costs State Evaluation Matrix 5
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Dr. Michael Merz College of Business, San Jose State University State Evaluation Matrix 6 State Weighted Score (Weight x Score) Location Criterion Weight Score (Low = 1, High = 5) State 1 State 2 State 3 Quality of labor force Wage rates Union activity Property/building costs Utility costs Transportation costs Tax burden Educational/training assistance Start-up incentives Raw material availability Quality of life Other: Other Total Score
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Dr. Michael Merz College of Business, San Jose State University Choosing a City Population trends Competition Clustering Compatibility with community Local laws and regulations Transportation networks Police and fire protection Cost of utilities and public services Quality of life 7
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Dr. Michael Merz College of Business, San Jose State University Retail and Service Location
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BUS131D_Lecture14_Handout.ppt - New Venture Distribution...

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