final exam - Bus 189 Final Exam Prof. Rodan 1. Slide 2...

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Bus 189 Final Exam Prof. Rodan 1. Slide 2 tells us that Linear’s product is used in many different markets. Linear probably has several in house patents on their technology making it rare, valuable and inimitable. This will also give them a large market share in this area and create barriers to entry for any competition. Their core competence gives them an advantage over their competition because they can use the technology in several fields. 2. Differentiation - The generic strategy has two types of strategies: cost leadership and differentiation. For cost leadership, in regards to research and development, you would put money into process improvement to lower your costs as much as you could. For differentiation you would put money into developing new and improved products to differentiate your products from your competitor’s products. Be First – Assuming the product that you are going to be the first at is valuable. I think it would match the closest with the RBV because since it is the first of its kind it would be rare and the company would have a patent on it making it inimitable.
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This note was uploaded on 09/08/2010 for the course COMM 100W at San Jose State University .

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final exam - Bus 189 Final Exam Prof. Rodan 1. Slide 2...

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