Notes for second midterm

Notes for second midterm - Branding You as a Brand 1 The...

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Branding You as a Brand Your Venture as a Brand 1) The Brand Called you a) What makes me distinctive from others? 2) How can you add remarkable, measurable, distinguished, value? Make yourself desirable 3) Enhance your visibility 4) Be consistent 5) Create Reputation/ power 6) DELIVER WHAT YOU PROMISE 7) What makes your company stand out from the competition BE DISTINCTIVE 8) Be RELEVANT – make sure people can connect 9) Be VISIBLE – when people see your logo they know what is behind it 10) Be CONSISTENT – always work hard always be the same, have a consistent logo. 11) CREDIBILITY – think big – think win-win – make sure people can trust you 12) DELIVER WHAT YOU PROMISE 1) Technology adoption cycle a) Tech enthusiasts/ innovators b) Visionaries/ Early Adopters c) Pragmatists/ Early Majority d) Conservatives/ Late Majority e) Skeptics/ Laggards 2) How to Cross the Chasm a) Develop a “whole” product solution – don’t only provide b) Identify a Beachhead – win a niche as soon as possible c) Develop partnerships d) Create your Competition e) Position yourself 10-28-2009 Project 3 Requirements 1) Value Curve a) Must analyze competition i) HBS case discusses 6 different ways to do this
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(1) Look across substitute industries ii) Find places where you can “swim” – blue ocean. If price is high with everyone else use low price; if quality is low use really high quality; if something doesn’t exist create a new attribute that you see users liking. :) 2) Price a) Based on 3 criteria i) How much does it cost ii) How much do people value it iii) How much do the competitors charge? (1) Value Curve (Example only) (2) 3) Define your distribution channels – “we sell our products through one of these channels… For this reason” a) Say why you think it is i) Direct marketing channels – through your website ii) Indirect marketing channels – through a store iii) Hybrid marketing channels – sell it through you website and through whole sellers. Lecture on PEOPLE 1) The moment of truth – employees interact with customers 2) High engagement within employees leads to increased income 3) 4) Leadership deals with people and mangers deal with things a) In the beginning you have to Lead, as you grow you get so big that you have to focus on managing people 5) 4 vital tasks of a leader a) Hire – the right people b) Build – and organized culture and structure so that you can reach your goals c) Communicate – the vision and values to d) Motivate – employees to a higher level of efficiency. 6) Hiring a) 5 domains of Emotional Intelligence i) Know your emotions – recognize feelings when they come to you ii) Manage your emotions – don’t react in anger, makes it easier to bounce back, always feeling distressed, if you can manage your emotions then
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when you have a ton to do you won’t complain about it you will accept it and know that it is only temporary iii) Motivating Oneself – tell yourself you can do it, take that energy and do
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Notes for second midterm - Branding You as a Brand 1 The...

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