midterm 3 - Midterm Preview and Notes Ch 9 10 11 and 13...

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4/22/08 Midterm Preview and Notes Ch 9 10 11 and 13 - Accumulating is when you warehouse stuff and assorting is…… - Demand Push and demand pull o Demand Push is when someone is telling you about the product and trying to sell you whatever product. The incentive lies with the channel distributers. o Demand Pull is when you hear about the product and you want to buy it. The incentive lies with the consumer - Midterm Preview o Product Life Cycle Recognize the axis and the difference between the plc and the pplc in terms of what they tell you – X(time) and y( What are the relationships of those sections? What kind of decisions have to be made during those periods? Hurdle Rate – the percent of RY. Percent of satsification on returns/investments RY – return on investment In terms of Commercialization o Communication Be familiar with an understanding of AIDA – Attention, interest, desire, action How that acronym relates to advertising and promotion -
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midterm 3 - Midterm Preview and Notes Ch 9 10 11 and 13...

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