4-14-09.docx - Thought Questions (the thought questions for...

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(the thought questions for this lecture are the same as those for the lecture on ‘ethnic subcultures’ 1. If you wanted to market a product to different segments, what subcultures might you consider? 2. What messages would you use to target the different subcultures? Subculture Influences - Ethnic Identification - Religion - Age o Cohorts – a generational perspective. o Life Cycle Perspective o Key Values of Elderly Consumers - Geography Age - Age cohorts o Each generation shares common experiences - “Generation Y” or “milllenniels” (born between 1977 and 1994). o More ethnically diverse than previous nations. o More knowledgeable about marketing tactics than previous generations. o Have relatively traditional values compared to their parents. - Life Cycle Perspective (teens to 40’s information is adapted from Passages by Sheehy) o Teens Know what they do NOT want to be like. o
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This note was uploaded on 09/08/2010 for the course BUS 134A at San Jose State University .

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4-14-09.docx - Thought Questions (the thought questions for...

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