Lecture Slides May 12 - 5/11/2010 1 Wrap-Up: The Impact of...

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Unformatted text preview: 5/11/2010 1 Wrap-Up: The Impact of Public Opinion on Policy POLS107 POLS107 May 5, 2010 Professor Jackson Challenges Facing Public Opinion Research z Pseudo-polls – Call-in polls, website polls – Push polls – Selling/fundraising/campaigning under the guise of research z Technological Changes – Caller ID, answering machines – Cell phones – Internet panels Measuring the American Mind: The Sum of Its Parts z Partisanship z Ideology z Political attachment z Issues – Social welfare – Equality and racism – Life and death – The U.S. and the world 5/11/2010 2 Measuring the American Mind: Partisanship Partisanship – Most Americans do identify with or lean toward one of the two major parties of the two major parties – Relative stability of partisanship over time – Group differences in party identifiers reflect demographics and political interests Measuring the American Mind: Ideology Ideology – More Americans identify as conservative than liberal – Most Americans avoid the extremes – majority...
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This note was uploaded on 09/08/2010 for the course POLS 107 at San Jose State University .

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Lecture Slides May 12 - 5/11/2010 1 Wrap-Up: The Impact of...

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