Bus134B-Quiz#2

Bus134B-Quiz#2 - BUS 134B QUIZ Name Class number Please...

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BUS 134B: QUIZ Name: e the MULTIPLE CHOICE. Please write the letter of your choice in the blanks numbers.ppts each) e 1.Wo the company's perspective, a quality corporate image enhances the introductio{of a new product because: A/the company can charge a lower price for the ) a new distribution channel can be established C) customers normally transfer their trust in and product , mpetition does not know how to respond feelings consumers and business have about an organization and its brand is the A) advertising program impact B) flanker brand C) image D) per$na / \--j, AT&T had the image of being an old-fashioned landline telephone company that also produced huge yellow telephone directories. When AT&T purchased Cingular cell service, A) could change the image of AT&T by using the orange color of Cingular B) could adopt Cingular's image of an innovative cell phone company C) could never change people's opinion of
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This note was uploaded on 09/08/2010 for the course BUS 134B at San Jose State.

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Bus134B-Quiz#2 - BUS 134B QUIZ Name Class number Please...

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