Unformatted text preview: 1. Pros: cost efficient, provides insights 2. Cons: subjective interpretations iii. Open-ended sentence completion task Complete each of the following sentences with an adjective. 1. “People who color their hair are. .” predominant answer: … VAIN. 2. “People who make instant foods (e.g., instant coffee) are…” predominant answer: …LAZY. 3. “People who eat prunes are…” predominant answer: … HEALTHY/OLD. iv. Pictorial Projectives Using pictures instead of words to convey information 1. Bubble Drawings: respondents describe to a researcher what a pictured person is thinking or saying. 2. Psychodrawings: respondents draw pictures of individuals who use certain brands....
View Full Document
This note was uploaded on 09/08/2010 for the course BUS 134A at San Jose State.