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Final for Haven - 7 What does S.W.O.T stand for 8 What is...

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Final for Haven’s class: 1. What’s IMC and what does it stand for? What elements go into it? 2. Know retail planning objectives 3. What does P.O.P. stand for? 4. Retail Location 5. What is the cost of advertising? 6. Know definitions of marketing, advertising, public relations, sales.
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Unformatted text preview: 7. What does S.W.O.T stand for? 8. What is stack-out? 9. Know the store layout and design. (ex: Spartan Bookstore) 10. How would you identify customers? What’s their overall strategy and specific activities?...
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