Video ASSIGNMENT AND STEPS TO MAKING A VIDEO

Video ASSIGNMENT AND STEPS TO MAKING A VIDEO - STEPS TO...

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STEPS TO COMPLETING YOUR VIDEO ABOUT THE DEEPER SIGNIFICANCE and MEANING OF LEISURE IN THE CONTEXT OF YOUR FIELD. TASK: Each student will review the current CPRS Branding initiative and will create  a 4 minute leisure branding video. The video should bring the lessons from this class  to life in a manner that helps the lay person to begin to consider the deeper  implications of leisure.  Again, what you are branding is LEISURE ITSELF and its significance to  human life. A secondary brand is your specific profession or agency whose  happens to be in the business of ensuring that all people take time for leisure,  have access to leisure, or remember what leisure is for them.  What is a Brand? A “name, term, sign, symbol or design, or combination intended to  identify the goods and services of one seller or group and to differentiate them from  those of other sellers.” (American Marketing Association) “Therefore it makes sense to understand that branding is not about getting your target  market to choose you over the competition, but it is about getting your prospects to see  you as the only one that provides a solution to their problem” (Lake, What is Branding). Understand your audience. What are their wants and needs? Consider the people at the  Wellness Faire. How aware is the common person about the significance of leisure and  how aware are they of what it eve is? Considerations:  You can overtones that relate to your industry but your true purpose  is to educate and enlighten about the deep importance of play and leisure to human  flourishing and happiness. You can tailor your video to your industry by showing 
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This note was uploaded on 09/08/2010 for the course HRTM 113 at San Jose State University .

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Video ASSIGNMENT AND STEPS TO MAKING A VIDEO - STEPS TO...

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