2-26-09 - what society requires o Keyterms ID part of the...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Summary: Low Involvement Decision Making - Contrasting High and Low Involvement Decision Making - Strategic Issues for High and Low Involvement Decision Making MOTIVATION - Thought Questions o If you were developing a new logo, what research techniques might uncover the symbolism associated with your brand? o What theories might you use to interpret your data? - Motivation Outline o Definitions and Characteristics o Theories of Motivation o Methods of Motivation Research - Motivation Process o Need(felt deprivation) -> Drive (tension/arousal)-> Behavior (Consumption of “wants”) - Needs and Wants o “needs” are very basic impulses Biogenic needs: those present at birth like food and water. Psychogenic needs: Needs learned in the process of enculturation (e.g. affiliation, status) People who like to use hair coloring are unhappy People who make instant foods (such as instant coffee) are pressed for time or lazy People who like eating prunes are healthy - Freudian Theory o Motives are hidden o Human behavior stems from a conflict between what a person selfishly wants and
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: what society requires. o Keyterms ID: part of the mind that seeks immediate gratification Superego: the part of the mind that acts as a social conscience Ego: the part of the mind that mediates between the id and superego, seeking pleasure in socially acceptable ways-Maslow’s Hierarchy of needs most basic needs have to be meet first. It goes from biogenic needs to psychogenic needs o Stages(and examples) o Physiological (food) o Safety (shelter and shelter) o Belongingness (friendship) o Ego needs (status) o Self actualization (self fulfillment)-Positive illusions (not in the book) o Individuals are motivated to obtain/maintain a positive self view. Unrealistically positive self evaluations • One’s poor abilities tend to be view as common, but one’s favored abilities are seen as rare and distinctive. • Tendency to see self as better than others....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern