HONDA - o S Sales conceived image for new product through...

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HONDA - Production Technology; Honda engineering subsidiary constituted 60% of firms machine tooling which allowed them to build cars better, cheaper, and faster. - Product development cycle lasted 2.5 to 3 years compared to 5 or more of US companies. - Honda prided itself on quality and made sure suppliers were up to standards in producing quality products. - R&D was department was heavily emphasized with 5% of total sales and 18% of workforce. - Product Development followed SED:
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Unformatted text preview: o S: Sales conceived image for new product through discussions with customers o E: Engineering found a way to build the design o D: Development created the specific design based on the sales image-Design teams had members with unorthodox views which helped the team look at problems differently and build a well-rounded product-Culture in “Honda Way” was very important-Everyone referred to themselves as associates regardless of rank...
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