Outline 3--Urban America

Outline 3--Urban America - Lecture Outline- The...

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Lecture Outline— The Transformation of Urban America Introduction—The Industrial Revolution and the Growth of Urban America Inventions—Revolutions in Communications and Electricity. The Transatlantic Cable and the Telephone New Applications of Electricity: the street lamp, the streetcar, the illuminated skyscraper and the assembly line. Other Inventions: the typewriter, the cash register, the adding machine, the high-speed loom, and the sewing machine. The Sellers and the New Science of Marketing The rotary press and the science of advertising. Brand Names, Department Stores, Chain Stores, mail order catalogs. The Creation of a National Market—the American ‘Community of Consumers’ The rising Middle class—managers, clerks, typists, educators Geography of the City Phenomenal growth of cites—rural transplants and new immigrants From a ‘walking city’ to an urban metropolis The development of skyscrapers, and the movement to the Suburbs
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This note was uploaded on 09/08/2010 for the course HIST 15B at San Jose State University .

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Outline 3--Urban America - Lecture Outline- The...

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