delete - Dr. Trance Prof. Bennet 2/28/09 Bus 173C Zipcar's...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Dr. Trance Prof. Bennet 2/28/09 Bus 173C Zipcar’s business model has a few strengths and weaknesses. One strength it has is that it has proven to be viable in Europe, although we must remember that Europeans are very different than Americans. Another strength of the business is a lack of competition. Currently there are only two identified companies that are competing with Zipcar in the US and both are in their infancy stages and located on the West Coast. Another strength of Zipcar is their subscription based revenue model where customers pay a yearly fee as well as per-use fees. Zipcar also has proven to have very low marketing costs while still attracting customers, although it is not clear how well this will work as they expand into other cities, it is currently doing very well. Another strength of Zipcar’s is the size of their market. There are 20 million people in the US that live in urban, metropolitan areas that frequently use city transportation while not owning a car. This 20 million are prospected clients of Zipcar as long as they maintain a good
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course BUS 173C at San Jose State University .

Page1 / 2

delete - Dr. Trance Prof. Bennet 2/28/09 Bus 173C Zipcar's...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online