starbucks 140 write up final

starbucks 140 write up final - Background Starbucks the...

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Background Starbucks, the Seattle based coffees shop named after the first mate of Herman Melville’s Moby Dick , is a powerhouse corporation. The coffeehouse first opened its’ doors in 1971 at Pike Place Market in Seattle, and later expanded to 8,505 company- owned outlets worldwide: 6,793 of them in the United States and 1,712 in other countries. In addition, the company has 6,506 joint-venture and licensed outlets: 3,891 of them in the United States and 2,615 in other countries and U.S. territories. The guiding principle of the company is to promote cultural diversity as well as providing coffee of the best quality. Starbucks has won numerous awards including “Ten Most Admired Company in America” by Fortune magazine (2003-2006) as well as contributed to the community by establishing a Starbucks Foundation, which benefiting local literacy programs in communities where Starbucks has coffeehouses. Qualitative Analysis Current Products Starbucks has more than 30 blends and single-origin coffees. Their current products include fresh brewed coffee, hot/iced expresso, coffee/non-coffee blended beverages, Tazo tea, and Ethos bottled water. Starbucks provides breakfast foods, parfaits pastries, sandwiches, and salads on with their variety of drinks. Starbucks
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