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Unformatted text preview: Acknowledge the other side and then refute it. Include some new arguments or information. Your credibility is critical in this case. Unfavorable Audience (Emphasize Logos and Ethos, use Pathos cautiously) Extensive evidence; organization, sound reasoning are important Use expert testimony, cite sources carefully Make sure your points have good evidence Stress common ground, win their hearts if not their minds. Set realistic goals: Dont expect to change their minds as much as changing their perspective Prioritize your goals; focus on a couple of key points Refute the opposing arguments without being judgmental and sarcastic. Acknowledge the opposing points of view, and then refute it. Unfavorable audiences are usually skeptical of emotional appeals. Although you dont want to be combative, stay firm in your position Dont incite your audience to anger, and dont use any name calling....
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