Unformatted text preview: Acknowledge the other side and then refute it. Include some new arguments or information. Your credibility is critical in this case. Unfavorable Audience (Emphasize Logos and Ethos, use Pathos cautiously) • Extensive evidence; organization, sound reasoning are important • Use expert testimony, cite sources carefully • Make sure your points have good evidence • Stress common ground, win their hearts if not their minds. • Set realistic goals: Don’t expect to change their minds as much as changing their perspective Prioritize your goals; focus on a couple of key points • Refute the opposing arguments without being judgmental and sarcastic. • Acknowledge the opposing points of view, and then refute it. • Unfavorable audiences are usually skeptical of emotional appeals. • Although you don’t want to be combative, stay firm in your position • Don’t incite your audience to anger, and don’t use any name calling....
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- Rhetoric, AUDIENCE Favorable Audience