Ross Stores Research

Ross Stores Research - Ross Stores' mission is to offer...

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Ross Stores' mission is to offer competitive values to customers by focusing on the  following key objectives: achieve an appropriate level of brands and labels at strong  discounts throughout the store; meet customer needs on a more regional basis; deliver  an in-store shopping experience that reflects the expectations of the off-price customer;  manage real estate growth to maintain dominance or achieve parity with the competition  in key markets.  Company History:  One of the leading off-price retailers in the United States, Ross Stores, Inc., operates a  chain of roughly 300 Ross "Dress for Less" stores in 18 states. Although Ross operates  one of the largest chains of its kind in the country, it reached this stature late in its  corporate life. When the chain was purchased in 1982 by a group of investors that  included Mervin Morris, founder of the Mervyn's chain, it comprised only six units in the  San Francisco Bay area. During the ensuing decade, the chain grew robustly under the  stewardship of Stuart Moldaw and Don Rowlett who converted the junior department  stores to off-price retail units, one of the first of their kind in California. During the mid- 1990s, Ross "Dress for Less" stores offered brand and designer name apparel for the  entire family at prices 20 percent to 60 percent below the prices charged by competing  department stores and specialty shops. Of the 292 stores in operation in early 1996, 134 
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Ross Stores Research - Ross Stores' mission is to offer...

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