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Unformatted text preview: Competitive advantages are typically temporary because when you have an advantage your competitors will eventually learn this and adjust making what was an advantage typical in that field. Benchmark baseline value the system seeks to attain Benchmarking process continually measuring system results, comparing them to optimal system performance and identifying ways and procedures to improve system performance. 4 reasons for the growth of decision making info systems- People need to analyze large amounts of info improvements in technology itself, innovations in communications, and globalization have resulted in a dramatic increase in the alternatives and dimensions people need to consider when making a decision - People must make decisions quickly time is of the essence and people do not have the time to sift through the info manually- People must apply sophisticated techniques, such as modeling and forecasting, to make good decisions info systems greatly reduce the time required to perform these sophisticated analysis...
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This note was uploaded on 09/08/2010 for the course BUS 188 at San Jose State University .