Ch1 Slides Bus187 - LEARNING OBJECTIVES After studying this...

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LEARNING OBJECTIVES After studying this chapter, you should be able to: 1. Explain $e @n@pG of intemtional businG and global busins 2- Articulate what yd hope to lenm by r€ding this b@k and bking this @ue 3. ld€ntify de mo6t fundarenbl ouetion and two core eEEbves that prbvide a fEmercrk for surhying dlis field 4 ParticiEts in the debab on obbalizabd with a rdenablv balaned aDd ridistic view and . ken-awaffi of your likely bias in Javor of globalization 5 Have a bssic undeEbndinq of the future of the global e@nomy lnd its bGd frnds INTERNATIONAL BUSINESS AND GLOBAL BUSINESS international business - busrn€ss (flrm) that engages ln lnternatlonal (cross-border) econordc acfivlttes or the actlon of dolng buslness abrEd global business - brstness around the glob€, lncludhg both lntematlonal (crDss-border) actlvltles and dornestlc buslness actlvltles INTERNATIONAL BUSINESS AND GLOBAL BUSINESS multinational enterprise (MNE) - firm that engages in foreign direct investments foreign direct investment - investments
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This note was uploaded on 09/08/2010 for the course BUS 187 at San Jose State University .

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Ch1 Slides Bus187 - LEARNING OBJECTIVES After studying this...

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