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Unformatted text preview: o Humor effective at getting attention and keeping it. Most popular in usage of ads. Often only remember the humor and not the product. o Sex Appeals Employed in Five different Ways • Subliminal • Nudity or partial Nudity (need to watch out culturally) • Sexual Suggestive – Makes it seem more sensuous. People don’t pay attention to the product. Encourges Stereo typing of Body forms Promotes dissatisfaction of people and their own body forms. o Musical Appeal Very Effective Most Consumers will remember images associated with music o Irrational Appeal Only successful when consumer is actively processing information o Rational Appeal Best on printed ads because data can be easily put on it and consumers can take in the information at their own pace o Emotional Appeal Emotional Ads capture consumer attention and build attachment to a brand....
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- Appeal to emotion, Appeal to fear, fear appeals, Rational Appeal Best, Emotional Appeal Emotional