Notes For First Midterm

Notes For First Midterm - How to Kill Creativity 1) 3...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: How to Kill Creativity 1) 3 components of Creativity a) Critical thinking Skills – how much imagination can people put into thinking b) Motivation – Intrinsic motivation is most powerful here c) Expertise – Knowledge: technical, procedural, and intellectual 2) 6 managerial Strategies for empowering creativity a) Challenge i) Matching people with the right tasks and jobs based on their needs ii) Give them a challenge that is fun for them and that makes them creative and they will thrive b) Freedom i) Tell someone to climb a mountain, but don’t necessarily specify how they climb it ii) How do managers mismanage freedom? (1) They change the goals too frequently – unspecified goals makes it hard for someone to use creativity to their advantage (2) Some only say they “empower”, they don’t actually do though - Actions are louder than words c) Resources i) Time and Money (1) When time constraints are too tight or deadlines are fake/ earlier than they needed to be it creates: 1. Burnout and 2. Distrust, respectively ii) Too tight or too loose (1) Don’t people enough resources and they spend their time trying to find these resources or learning them (2) Give people too many resources and you also have trouble as they have no need to be creative d) Work-group features i) Create heterogeneous teams not homogenous ii) The more a team is different, to an extent, the more likely you will avoid group think and foster more creative ideas e) Supervisory encouragement i) When someone comes to you with a new idea don’t just shoot them down and try to point out all the reason why it is bad, listen and research the idea, see if it is good (1) This is difficult because so many people are under tight time constraints ii) Don’t pay a lot of people with money, just recognize their creativity and appreciate it iii) Lead by example – being creative yourself or encouraging people to collaborate within the group. iv) Make sure people see the value in failure, if they do not then they will be afraid to take risks f) Organizational Support 3) What do we have to lose from killing creativity anyway???? a) Lose competitive advantage in the form of valuable ideas b) Lose the energy and commitment of your people Experiential Marketing 1) Creative Process a) Preparation b) Investigation c) Transformation d) Incubation e) Illumination f) Verification g) Implementation 2) Experiential Marketing Framework a) SEM (Strategic Experiential Modules) - form the strategic underpinning of experiential marketing i) The 5 types of Customer Experiences (1) Sense – sight, sound, touch, taste, and smell (2) Feel – customers inner feelings and emotions (a) Need to understand what stimuli can trigger an emotion (3) Think – appeals to the intellect and aims to engage customers creatively (4) Act – get customers to become active through lifestyle, interaction, and bodily experiences (5) Relate – use this to relate to the customers ideal self, other people, or cultures. cultures....
View Full Document

This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State.

Page1 / 12

Notes For First Midterm - How to Kill Creativity 1) 3...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online