BUS131D_Lecture2_Handout

BUS131D_Lecture2_Handout - Introduction to Marketing in New...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Introduction to Marketing in New Ventures: The Foundations of Entrepreneurship Dr. Michael Merz College of Business San Jose State University
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz College of Business, San Jose State University 2 Today’s Agenda Challenges of the Entrepreneurial Environment Characteristics of Entrepreneurship and Entrepreneurs The Meaning and Importance of New Ventures The Importance of Marketing in New Ventures Team Building Activity
Background image of page 2
Dr. Michael Merz College of Business, San Jose State University 3 There Exist Many Challenges of the Entrepreneurial Environment Liability of newness Low financial resources Demand for creativity and novelty Unique levels of uncertainty and ambiguity Unexpectedness New ventures as vehicle of personal values, dreams, and ideas
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Dr. Michael Merz College of Business, San Jose State University Internal and External Factors are Important 4 External O pportunities & T hreats Internal S trengths & W eaknesses Niche Know the niche market you are uniquely qualified to serve
Background image of page 4
Dr. Michael Merz College of Business, San Jose State University 5 Source: 2006 Global Entrepreneurship Monitor. The Total Entrepreneurial Activity (TEA) is Relatively High Entrepreneurial Activity Across the Globe: People per 100 adults, 18-64 years of age who are engaged in entrepreneurial activity: 0.0 5.0 10.0 15.0 20.0 25.0 Belgium Japan Italy Sweden UAE Germany France Slovenia Russia Singapore Finland Denmark Mexico South Africa Netherlands United Kingdom Hungary Turkey Latvia Canada Spain Ireland Czech Republic Greece Croatia Norway Chile United States Argentina India
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State.

Page1 / 17

BUS131D_Lecture2_Handout - Introduction to Marketing in New...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online