FINAL APPLE 20 PAGES

FINAL APPLE 20 PAGES - Introduction Apple Inc. began as a...

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Introduction Apple Inc. began as a computer hardware manufacturer and evolved into a company that designs, manufactures, and markets personal computers, portable digital music players, and mobile communication devices. Through their evolution, Apple began to develop and sell a variety of software, services, peripherals, and networking solutions. The company sells its products worldwide through its online website, retail stores, and direct sales force. In addition, the company sells a variety of third-party goods to support their existing products including application software, printers, storage devices, speakers, headphones, and various other accessories and peripherals. The company sells to primarily schools, consumers, creative professionals, and businesses. Apple Inc., originally Apple Computers, began its life on April 1, 1976, by the three founders, Steve Jobs, Steve Wozniak, and Ronald Gerald Wayne. The idea behind Apple computers began just one month prior, when Wozniak had designed a computer with inexpensive parts that featured the use of a QWERTY keyboard as an input device and the ability to output display on an ordinary television. Jobs saw the sales potential of such a device and recruited Wayne who wrote the documentation and created the logo to form the partnership. 1 As 1
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formed. Apple not only offers a highly diversified product lineup but its products also carry an image that created a culture with a cult like following today. Steve Wozniak and Steve Jobs were both born in Santa Clara County, California where they grew up and attended Homestead High School. Following high school, Wozniak attended UC Berkeley, but eventually dropped out and went to work as a handheld calculator designer for Hewlett Packard. Similarly, Jobs attended Reed College in Oregon and after one semester dropped out of college in 1972 and entered the workforce. Jobs found employment as a technician at Atari which had been founded the same year. 2 To serve as a tie breaker, Jobs recruited Wayne as the third founder. Today, Wayne is known as the forgotten founder because he relinquished his 10% stake for a one time payment of $800 less than two-weeks following the founding of Apple computers. His decision was reasonable because had Apple computers failed, the partnership would have left him with unlimited personal liability for any debts incurred by the company. 3 “10 percent would have equaled more than 1.6 million shares […] and over $501.3 million when it reached its record high in 2000.” 4 Jobs’ intuition proved correct when the first retail computer store named “The Byte Shop” ordered 50 units of Wozniak’s Apple I. 2
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FINAL APPLE 20 PAGES - Introduction Apple Inc. began as a...

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