BUS138 Quiz - sure that we what we are going to be...

Info icon This preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Professor Bechkoff BUS 138 18 March 2009 Quiz In the beginning of the course I learned that the difference between qualitative and quantitative research is that qualitative data cannot be quantified while quantitative data could. Qualitative research is best done through exploratory experiments while quantitative research is best done with test-hypothesis experiments. I also learned the different segmentation approaches, which include; geographic, demographic, behavioral, and psychographic. Each can be used to improve the quality of research being done. The next thing I learned is the process in which a research is done. First we must make
Image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: sure that we what we are going to be researching is going to be useful and not a waste of time and money. Next we must clearly define what we are going to be researching in order to make sure that we know what data we are going to need and where we are going to get it from. After we do that we must choose whether we will do exploratory or conclusive research in order to figure out which research instruments will be best. Once we know all this we need to collect the data; analyze and interpret it, and then show it to the decision makers. I also learned the differences between exploratory and conclusive research....
View Full Document

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern