Focus group report (final)

Focus group report (final) - Focus group facts The focus...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Focus group facts The focus group is about leisure activities primarily focusing on hookah and its associated lounges. Its purpose is to find out what students’ perceptions are about hookah and hookah lounges. Samantha moderated while Michael and Melissa took notes. The focus group lasted a little over an hour and was held at Melissa’s house. It started at 1:00pm and ended at 2:10pm. Pizza was provided for the participants. Participants There were a total of six participants, 3 males and 3 females. They all consisted of middle socioeconomic status individuals. Five of them were current students at SJSU, and one a student at The Academy of Art in San Francisco. All participants were familiar with general knowledge of hookah, and had been to hookah lounges before (though not consistently), and had smoked hookah before. There were two dominant participants- both very eager to share their opinions and one very quiet participant that Samantha had to lead and actively engage into the conversations. Overall, the discussions remained on topic and flowed naturally. Key Words
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 09/08/2010 for the course BUS 138 at San Jose State.

Page1 / 3

Focus group report (final) - Focus group facts The focus...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online