Midterm 1- part2 - Eng 100WB Midterm Part 2 August 6 2005...

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11/4/2008 Eng 100WB Midterm Part 2 August 6, 2005 From: Sanjiv Gupta, CEO Coca-Cola India To: Marketing and Public Relation teams, Coca-Cola India As the CEO of the Coca-Cola India, I would like to first thank you for your concern on the current situation that we are facing today. I know you all are working hard to resolve the problem with concern for our company’s brand and welfare in mind. As you all know, Coca-Cola is one of the biggest soft drink company in the world, and I believe that we should not jeopardize our company’s image, and brand by simple matter such as this. I believe that it is the company’s best interest to accept the finding by the Center for Science and the Environment (CSE), and stop all productions of Coca-Cola India until the problem is resolved. I am well aware that this decision will shake the foundation of our production, but I believe that in the long run this decision will strengthen our foundation and create better image and branding of our company.
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