san jose state university / spring 2010 / dsgd 105
intermediate graphic design
The goal of this course is to further the understanding of the basic objectives, principles,
and methods used in Graphic Design. The projects are designed to provide a range of
opportunities for creative problem solving within practical constraints. Four projects will be
assigned combining form and message, with emphasis on the development of visual concepts
and intermediate design theory (i.e., the elements, principles, and attributes of design).
This course will include lectures, discussions, critiques, presentations and creative work.
Participation in discussion and critique is vital to the success of the class. Assignments will
include reading, researching, planning, and developing excellent work.
The course provides the key concepts of visual language that inform any work of design.
The students will acquire fresh knowledge that is in tune with the latest design
developments in contemporary media, theory, and industry practice.
The Art of Looking Sideways, Alan Fletcher, Phaidon Press, 2001
Problem Solved, Michael Johnson, Phaidon Press, 2004
Proof of prerequisite is required for admission to DSGD 105, and consists of your Fall `09
DSGD 104 portfolio review evaluation sheet.
Each class exercise will be graded upon completion and assigned a letter grade according to
the University policy, A through F. Late projects are subject to an F unless prior arrangements
have been made (health, family emergency, etc.).
Class participation (20%):
Willingness to participate in class activities are mandatory
and graded. Excused absences include religious holidays, a verifiable death in the
immediate family or with a doctor’s note.
Work ethic (30%):
Studio members are responsible for the participation of others. It is
vital that all members share an appreciation of the design matters, and able to give
constructive assessments during critiques and work towards prompt and consistent
completion of the projects.
Project performance (50%):
Ideas have to take shapes. Each project is closely
evaluated throughout its creative process, from discovery, exploration, refinement,
to implementation. The highest standard of quality visual work is expected.
Superior work, all criteria have been surpassed in a distinguished manner
Very good work, all criteria have been surpassed
Adequate, average work
Meeting the above criteria
Barely meeting t he above criteria
Failure to meet all of the above criteria
Note: Projects cannot be re-done for re-evaluation.