Apple and Culture - Apple The notion of culture is a...

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Apple The notion of culture is a concept that is difficult to define, however there are some companies that embody this concept closely. Apple is no doubt one of these companies. Steve Wozniak and Steve Jobs created Apple in California in 1976. The company has since expanded globally and has become a household name to many people around the world. They are most popular due to their introduction of products like the Mac book, I-pod and I-phone and in 2007 reported revenue of about twenty-four billion dollars. They are not only a profitable company but also a leader in their industry. One of the things attributed to their success is this idea of culture within business. In order to better describe how Apple applies culture in their business model we interviewed Drew Fong. Drew Fong is a human resource manager in charge of finding talent for Apple. When asked to describe his company with cultural indicators Mr. Fong felt that Apple’s Innovation and outcome orientation were among the highest in his company. He said that in his hiring practices he looks for engineers that are willing to
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This note was uploaded on 09/08/2010 for the course BUS 160 at San Jose State University .

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Apple and Culture - Apple The notion of culture is a...

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