BUS131D_Lecure8_Handout.pptx

BUS131D_Lecure8_Hand - New Venture Business Planning Click to edit Master subtitle style Dr Michael Merz Department of Marketing Decision Sciences

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Dr. Michael Merz College of Business, San Jose State University Click to edit Master subtitle style New Venture Business Planning Dr. Michael Merz College of Business San Jose State University
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Dr. Michael Merz College of Business, San Jose State University 22 Today’s Agenda What is a Business Plan? Who Reads the Business Plan? Guidelines for Writing a Business Plan Types of Business Plans Outline of a Business Plan 10 Important Questions a Business Plan Should Answer Presenting the Business Plan to Investors
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Dr. Michael Merz College of Business, San Jose State University What Is a Business Plan? Business Plan A business plan is a written narrative, typically 25 to 35 pages long, that describes what a new business plans to accomplish. Dual-Use Document For most new ventures, the business plan is a dual- purpose document used both inside and outside the firm. Inside the firm, the plan helps the company develop a “road map” to follow in executing its strategies and plans. Outside the firm, it introduces potential investors and other stakeholders to the business opportunity the firm is pursuing and how it plans to pursue it. 34- 3
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Dr. Michael Merz College of Business, San Jose State University Who Reads the Business Plan? There are two primary audiences for a firm’s business plan A firm’s employees: a clearly written business plan helps the employees of the new venture operate in sync and move forward in a consistent and purposeful manner. Investors and other external stakeholders: a clearly written business plan helps investors and other external stakeholders evaluate whether the new venture is a good investment and deserves their attention, respectively. 44- 4
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Dr. Michael Merz College of Business, San Jose State University Guidelines for Writing a Business Structure of the Business Plan To make the best impression, a business plan should follow a conventional structure, such as the outline for
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This note was uploaded on 09/08/2010 for the course BUS 131D at San Jose State University .

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BUS131D_Lecure8_Hand - New Venture Business Planning Click to edit Master subtitle style Dr Michael Merz Department of Marketing Decision Sciences

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