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Unformatted text preview: certain topics. Pros: (same as in depth interviews) cost efficient, provides insight Cons: subjective interpretations of the data received. o In-depth Interviews “Make up a dream in there is a watermelon.” Pros: cost efficient, provides insights Cons: subjective interpretations o Pictorial Projectives Using pictures instead of words to convey information. Bubble drawings: respondents describe to a researcher what a pictured person is thinking or saying. Psychodrawings Respondents draw pictures of individuals who use certain brands. o Summary of Motivation Definition and Characteristics Theories of Motivation Methods of Motivation Research....
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This note was uploaded on 09/08/2010 for the course BUS 134A at San Jose State.