Bus134B-Quiz#5

Bus134B-Quiz#5 - BUS I34B: QUI' Name Class number: \O...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
BUS I34B: QUI' Name Class number: \O MULTi, Lrr \,rrrlLll. rlease write the letter of your choice in the blanks provided before the numbers, (1 pt each) S 1. The Food and Drug Administration regulates and oversees: A) mailed marketing materials B) packaging and labeling of products, advertising on food products, and advertising of drugs C) television, radio, and the telephone industries D) the amount of time that television stations are permitted to advertise to children b 2. Puffery is: A) a deliberate attempt to mislead and deceive B) any illegal marketing activity C) increased product prices to cover advertising costs D) an exaggerated claim with no overt attempt to mislead or deceive \ 3. The agency with the greatest degree of jurisdiction over marketing and advertising is the: A) Federal Trade Commission B) Federal Communications Commission C) United States Postal Service D) Food and Drug Administration $b U 4. When McDonald's makes an advertising claim that the company offers
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Bus134B-Quiz#5 - BUS I34B: QUI' Name Class number: \O...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online