zipcar - ZIPCAR O Zipcar is an innovative technology and...

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ZIPCAR O3/1/2009 Zipcar is an innovative technology and business. It’s target customers are college educated, urban dwelling individuals that drive 6,000 miles or less per year. This is an excellent segment of the population to cater offerings to. Since, few city dwellers own vehicles, and parking rates in highly congested areas are high. Making Zipcar an attractive alternative to driving an owned vehicle. Zipcar’s not a new concept, but rather a play off of a successful European business model. As well, the company offers an environmentally friendly approach to driving. Zipcar is an excellent alternative to the conventional rental car concept, due to it’s pending patented technology. The technology platform is in place, and will provide convenience to customers who wish to reserve vehicles at Zipcar sites. They simply use a software managed card reader, that will read mileage and time, conveniently opening the door to the client. Thereby, eliminating the waiting time that’s notorious at car rental companies.
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