bus131d-gilbert-slides - Advertising for local/small...

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9/8/10 Industry and competition Industry is fragmented, no large player Competitors: Upcoming.com, Eventful.com, Zvents, SJSU.edu, Club organizations, newspapers, bulletin boards General public vs. campus focused
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Unformatted text preview: Advertising for local/small businesses 9/8/10 Success and critical factors Easy to use and attractive Get more site visits Can we hit critical mass? Low cost structure Ensuring high event coverage Event management - backend...
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This note was uploaded on 09/08/2010 for the course BUS 10 at San Jose State University .

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bus131d-gilbert-slides - Advertising for local/small...

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