dsgd106_project2 - san jose state university spring 2010...

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Project Scope: Packaging elicits admiration and pleased responsiveness. Let’s find, feature, and package something real. Select one product from the list below, and develop a powerful brand experience that would connect the brand’s retail environments to its products/services. Industry: Products: Beauty haircare (shampoo, conditioner, styling products), bath (soap, shower gel, body scrub) Beverage energy drinks, liqueur, beer Food bread, spices, chocolate, coffee, tea, ice cream Questions: How do you capture the audiences? How do you get people engaged in an intimate way? How can you build and nurture your brand? Requirements: Project components include: · Naming of the brand · Brand identity development · Product packaging (design and package four separate products as well as develop an overall packaging method that ties the four products together as a set) · Retail experience (employee uniform, shopping bag, truck/van graphics, storefront signage)
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