Formats ARB - Arbitron Definitions Average Quarter Hour -...

Info iconThis preview shows pages 1–9. Sign up to view the full content.

View Full Document Right Arrow Icon
Arbitron Definitions Average Quarter Hour - The estimated average number of persons who listened to the station for a minimum of 5 minutes in a daypart. Thursday, March 18, 2010
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Arbitron Definitions Average Quarter Hour Cume - The estimate number of different persons who listened to a station for a minimum of 5 minutes in a quarter hour in daypart. Thursday, March 18, 2010
Background image of page 2
Arbitron Definitions Average Quarter Hour Cume Daypart - A time period. Thursday, March 18, 2010
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Arbitron Definitions Average Quarter Hour Cume Daypart Time Spent Listening (TSL) Estimate of the amount of time the average listener spent with a station during a daypart, during the survey period. Thursday, March 18, 2010
Background image of page 4
Sample Dayparts • Mornings, 6a - 10a – AM Drive • Middays, 10a - 2p • Afternoons, 2p - 6p • Evenings, 6p - 10p – PM Drive • Nights, 10p - 2a • Overnights, 2a - 6a • Mornings, 5a -9a, – AM Drive • Middays, 9a - 2p • Afternoons, 2p - 7p – PM Drive • Evenings, 7p - M id • Overnights, Mid - 5a Thursday, March 18, 2010
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Thursday, March 18, 2010
Background image of page 6
Stop Sets or Commercial Clusters Stopset - commercial break Music Stations cluster commercials into Stop Sets in order to maximize radio listening Thursday, March 18, 2010
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
One Stopset Hour
Background image of page 8
Image of page 9
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 23

Formats ARB - Arbitron Definitions Average Quarter Hour -...

This preview shows document pages 1 - 9. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online