Fob Cloner v3 - Key Fob Cloner Project Market Size 100,000...

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Key Fob Cloner Project
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Market Size 100,000+ potential business customers (TAM) Locksmiths 43,000 (yellow pages) Home Improvement Centers 37,000 (estimate based on 1989 total of 30,000) Gyms 5,400 (based on 20% estimate – number that have access control system of 2006 total of 26,000 gyms in U.S.) Other Corporate facilities departments, government Assume 10% want this product, thus reasonable target is 10,000 Another way to look at it is HID ships 140M cards per year, 60% market share
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Thoughts on prices Metal key copiers start at $400. Goes to $2,000 HID access control starts at $1,000. Goes to $5,000 Cards can be purchased at $0.10 each online (no HID stamp) Key chains fobs can be purchased at $0.35 There is a access control copier (China Product) at $90.
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Financial Outlook – Life of business Total Net Revenue $ 1,400,000 Cost of Goods Sold $ (150,000) Gross Margin $ 1,250,000 Operating Expenses $ (200,000) EBIT $ 1,050,000
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Fob Cloner v3 - Key Fob Cloner Project Market Size 100,000...

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