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Unformatted text preview: 9-15-09 Trade Promotions o Advantages o Push through the channel Can go all they way to spiffs Disadvantages Not fair (bribery) - Trade Alliances o o Seasonal Slotting fee Most traditional retailers want slotting fees. - Consumer Promotions Trade Incentives o Paid when the channel members are expected to do something (repackage, promote, ect.) - Free form layout Designed to keep you in the store longer. CMA o ...
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