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Business Plans and Financials PP

Business Plans and Financials PP - Busine 173c ss Busine...

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Click to edit Master subtitlestyle Business 173c Business Plans and Financials Professor Bennet
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Agenda Announcements Lecture – Business Plans and Financial Projections Room for Dessert Business Plan Gordon Biersch CaseStudy Guest Speaker: Peter Vlastelica (Founder and CEO, Yardbarker) Homework Assignments
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Click to edit Master subtitlestyle Business Plans – TheGood, Bad and Ugly
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Elements of a Business Plan Cover Page Tableof Contents ExecutiveSummary Company Overview Business Opportunity Market Analysis Products and Services Marketing and Sales Plan Operations Plan Management and Organization
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Purposeof Business Plan Test Feasibility of Business Management Tool Operations Strategic Plan Marketing Plan Recruit team members Raise Money Engage Strategic Partners
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TheGood in a Business Plan Coherent, concise, and comprehensiveview of the existing/potential business Ties team, market, product, operation and finance together Allows for ‘what if’ analysis Easy consumable for investors Forces you to think about the whole Balances themicro and macro views
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Business Plans - What NOT to do? Rely on top-down market research Over describeyour technology Say you have“No Competition” Criticizeyour competitors product Baseyour proposed valuation on Google ’s p/eratio Catch “Spreadsheetitis” Hidemanagement team’s deficiencies
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Business Plans - What to do?
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