Business Plans and Financials PP

Business Plans and Financials PP - Busine 173c ss Busine...

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Click to edit Master subtitle style Business 173c Business Plans and Financials Professor Bennet
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Agenda Announcements Lecture – Business Plans and Financial Projections Room for Dessert Business Plan Gordon Biersch Case Study Guest Speaker: Peter Vlastelica (Founder and CEO, Yardbarker) Homework Assignments
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Click to edit Master subtitle style Business Plans – The Good, Bad and Ugly
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Elements of a Business Plan Cover Page Table of Contents Executive Summary Company Overview Business Opportunity Market Analysis Products and Services Marketing and Sales Plan Operations Plan Management and Organization
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Purpose of Business Plan Test Feasibility of Business Management Tool Operations Strategic Plan Marketing Plan Recruit team members Raise Money Engage Strategic Partners
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The Good in a Business Plan Coherent, concise, and comprehensive view of the existing/potential business Ties team, market, product, operation and finance together Allows for ‘what if’ analysis Easy consumable for investors Forces you to think about the whole Balances the micro and macro views
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Business Plans - What NOT to do? Rely on top-down market research Over describe your technology Say you have “No Competition” Criticize your competitors product Base your proposed valuation on Google ’s p/e ratio Catch “Spreadsheetitis” Hide management team’s deficiencies
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Business Plans - What to do? Spend a lot of time researching the market
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Business Plans and Financials PP - Busine 173c ss Busine...

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